Why is Organizational Development important?

November 17th, 2010   •   1 Comment   

Effectiveness, productivity, morale and quality of work life are of concern to most organizations because they impact achievement of organization goals.

There is an increasing trend to maximize an organization’s investment in its employees. Jobs that previously required physical dexterity now require more mental effort. Organizations need to “work smarter” and apply creative ideas. The work force has also changed. Employees expect more from a day’s work than simply a day’s pay. They want challenge, recognition, a sense of accomplishment, worthwhile tasks and meaningful relationships with their managers and co-workers. When these needs are not met, performance declines. Today’s customers demand continually improving quality, rapid product or service delivery; fast turn-around time on changes, competitive pricing and other features that are best achieved in complex environments by innovative organizational practices. The effective organization must be able to meet today’s and tomorrow’s challenges. Adaptability and responsiveness are essential to survive and thrive.

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